Two more sensible essays on the future of news, by new-media gurus and pop analysts Clay Shirky and Steven Johnson, are making their way around the web. Both suggest that instead of worrying about the future of newspapers in, we focus instead on nurturing news itself.
Journalism has always been subsidized. Sometimes it’s been Wal-Mart and the kid with the bike. Sometimes it’s been Richard Mellon Scaife. Increasingly, it’s you and me, donating our time. The list of models that are obviously working today, like Consumer Reports and NPR, like ProPublica and WikiLeaks, can’t be expanded to cover any general case, but then nothing is going to cover the general case.
Society doesn’t need newspapers. What we need is journalism. For a century, the imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. That’s been a fine accident to have, but when that accident stops, as it is stopping before our eyes, we’re going to need lots of other ways to strengthen journalism instead.
When we shift our attention from ’save newspapers’ to ’save society’, the imperative changes from ‘preserve the current institutions’ to ‘do whatever works.’ And what works today isn’t the same as what used to work.
The metaphors we use to think about changes in media have a lot to tell us about the particular moment we’re in. McLuhan talked about media as an extension of our central nervous system, and we spent forty years trying to figure out how media was re-wiring our brains. The metaphor you hear now is different, more E.O. Wilson than McLuhan: the ecosystem. I happen to think that this is a useful way of thinking about what’s happening to us now: today’s media is in fact much closer to a real-world ecosystem in the way it circulates information than it is like the old industrial, top-down models of mass media. It’s a much more diverse and interconnected world, a system of flows and feeds – completely different from an assembly line. That complexity is what makes it so interesting, of course, but also what makes it so hard to predict what it’s going to look like in five or ten years. So instead of starting with the future, I propose that we look to the past.
To use that ecosystem metaphor: the state of Mac news in 1987 was a barren desert. Today, it is a thriving rain forest. By almost every important standard, the state of Mac news has vastly improved since 1987: there is more volume, diversity, timeliness, and depth.
I think that steady transformation from desert to jungle may be the single most important trend we should be looking at when we talk about the future of news. Not the future of the news industry, or the print newspaper business: the future of news itself.
Tags: Clay Shirky, newspapers, Steven Johnson
